The Social Network Giant Facebook is going to launch Its own Business to Business (B2B) Advertising Campaign Soon. They are going to Invest More in Advertising on Smartphone Users for Video Ads. The Aim of this Campaign is to educate marketers and inspire them to get most out of Video Ads and Clip created for Smartphones users.
“We are targeting media agencies as well as marketers who want to tap into the power of mobile video,” Gwen Throckmorton, US Head (Industry Entertainment) Facebook was quoted as saying.
According to the Report of Adweek on Sunday, The Facebook Brand Campaign is going to be launched on March 16. Guild, Facebook’s in-house global marketing team has been created this campaign that will run for two months and some hands of interactive agency Hello Design.
Bob Gruters, group director, global marketing solutions for the US quoted “It’s going to be online, it’s going to be print, it’s going to be out of home, and we’ll use our platforms, which we think are really effective for B-to-B messaging“.
Though, as we already know that Facebook is running Ads promoting its own business. The Company Facebook terms This Campaign as Biggest Business To Business (B-to-B) Campaign.
Throckmorton quoted,”It’s talking about how mobile video unlocks a huge power for marketers-and consumers overall-to tell their stories“. According to Facebook, The Mobile Video Ad is going to be more relevant that it’s ever been. Maybe this is the reason Facebook has more focus on Video Ads campaign to inspire and tell marketers to change the related industries mindsets to Smartphone Clips.